Monthly Archives: January 2018

Throwback Thursday Clip of the Week: Josh Norman for Easterns

Community, Throwback Thursday, Washington Football Team, ,

It?s that time of the week! We are back with another Throwback Thursday Clip of the Week presented by Easterns Automotive Group. This week, we have chosen to highlight none other than the cornerback for the Washington Redskins, Josh Norman. Easterns recruited Norman for commercials shortly after he signed his $75 million dollar deal with the Redskins. A deal that made him the highest paid cornerback in NFL history at the time. In this clip, Norman discusses the importance of believing yourself and working hard to overcome any fear or doubt. This is something that anyone can relate to despite their gender, race, or financial status. Norman?s teammates Kirk Cousins and Ryan Kerrigan also shot commercials both individually and together during this time. These three together make up what is known as the Easterns All Star Team.

Norman was a great addition to the Easterns family because of core values and what he represents both on and off the field. He understands the importance of hard work, dedication and being a part of the community. His reliability caused the DC, Maryland, and Virginia community to receive him with open arms. Easterns sells cars to the hard working men and women in the DMV area.

Pay It Forward | Seeing i2i

Community, Easterns Automotive

When it comes to Americans, there isn?t much that separates those old and young besides their age. The age gap actually allows for different conversations and various perspectives to be shared. This is exactly what Anjali Patel from Manassas, Virginia set out to teach her own kids as well as other local children. Patel created a non-profit organization by the name of Seeing i2i that pairs young students with a group of seniors to converse, engage, and eventually be friends. This is all done with the help of technology. Fox 5 DC and Easterns Automotive Group teamed up to Pay It Forward to Patel and her incredible organization.

The idea to create the non-profit stemmed from Patel?s children enjoying the time that they spent with their grandparents. She knew then that their was something special about that bond that was appreciated by both parties. Patel took it upon herself to create a website to test out on her neighborhood. The kids that participated enjoyed talking to their elders and wanted to do it more. With the help of technology, kids who currently participate are able to Skype residents at the Holiday Retirement Manassas Senior Living at the Fairmont. The seniors have adapted to using Skype and actually enjoy it. They get to engage with people of different backgrounds and talk about all aspects of life and have fun during the process. All it really takes is a few minutes to make a person?s day.

Eaterns and Fox 5 DC came together to Pay It Forward to Patel and Seeing i2i by gifting them Amazon Fire tablets so that they will be able to continue communicating with the seniors via Skype. They also donated gift cards to help plan an upcoming party that can bring the two age groups together.

Easterns Automotive Group has partnered with FOX 5 DC to help honor people in the DC, Maryland, and Virginia community who go above and beyond the call. If you know someone worthy if being recognized, Click Here to nominate them.

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Throwback Thursday Clip of the Week: Alfred Morris Hard Work Commercial

Throwback Thursday, Washington Football Team, ,

It?s time for our Throwback Thursday Clip of the Week from Easterns. This week, we have none other than former Washington Redskins player, Alfred Morris. The particular commercial being referred to was shot back in 2013 when Morris was a running back for the Redskins. Easterns recruited him during his very early days of being a Redskins player. They believed that he would be a great fit due to not only his skills on the football field but also what he represents as a person of the community. In this clip, Morris is shown working out and training for an upcoming Redskins game. Viewers are able to go behind the scenes of his training session and get a quick glimpse of the personal work ethic that it takes to be great in NFL football. The theme of hard work is universal because so many people can relate to working hard no matter what career field that they are in. Easterns sells calls to the hard working men and women of the DMV area.

For more information, please visit www.easterns.com

Easterns Automotive Group Wins Dealer Rater 2018 Consumer Satisfaction Awards

Award

The goal of most businesses is to provide great service to their customers. When you provide customers with top-notch service, they are more inclined to come back and even tell their friends and family. Word of mouth is extremely important and honestly the reason that many businesses are able to succeed. Easterns Automotive Group has 5 dealerships located conveniently located throughout the DC, Maryland, and Virginia area with a 6 location coming soon. The owner of Easterns Automotive Group, Robert Bassam, values the voice and opinion of his customers. Easterns uses a platform called Dealer Rater where customers are able to write reviews and give feedback based on their visit or actual car buying experience. The platform itself has become the global hub not only reviews but for car recalls and research as well. Dealer Rater allows Easterns to measure just how happy their customers are based upon the reviews and ratings being sent in. Each Easterns store has a 4.5 or better rating on Dealer Rater with several of their stores just being shy of 5.0. Clearly, customers are pleased with Easterns, the quality of their certified pre-owned vehicles, and what they have to offer but apparently Dealer Rater is as well.

Dealer Rater just announced that every single Easterns location has received a 2018 Consumer Satisfaction Award. These awards are given to the top tier dealerships around the country. This will be the third consecutive year that Easterns stores all received Consumer Satisfaction Awards. It is a true testament that Easterns is dedicated to providing nothing but the best in terms of service to all of their customers.

Locations

Sterling, VA

Laurel, MD

Rosedale, MD

Temple Hills, MD

Hyattsville, MD

6 Seconds with Kirk Cousins of the Washington Football Team

Washington Football Team

Kirk Cousins of the Washington Football Team recently came to the Eastern Motors headquarters in Sterling, Virginia to film a series of commercial spots. Cousins was welcomed with open arms by the entire Easters staff. According to Joel Bassam (Director of Marketing at Easterns), ?Kirk is family at this point. We absolutely love having him on board with Easterns.? Cousins even brought two of his Redskins teammates Josh Norman and Ryan Kerrigan with him to shoot their own commercials for Easterns as well. These three collectively make up what is known as Easterns All Star Team. Each of these guys has such a unique personality and sense of humor that meshes perfectly when they are all together. They each shot their own individual commercials that will be posted in the next few weeks but we first wanted to share Cousins? 6 Seconds. This is just a brief introduction and a small preview of many come. Just know that they all bring something different to the table. Stay tuned for more!

Please visit www.easterns.com to find out why Easterns is the #1 car dealership choice for residents in the DMV (DC, Maryland, and Virginia).

Throwback Thursday Clip of the Week: Kirk Cousins for Easterns

Throwback Thursday, Washington Football Team, ,

We?re back again with another Throwback Thursday Clip of the Week from Easterns. This week, we have none other than quarterback for the Washington Redskins, Kirk Cousins. Easterns recruited Cousins to first star in their commercials back in 2016. During this same time, they also recruited Josh Norman, cornerback for Washington Redskins and Ryan Kerrigan, linebacker for the Washington Redskins. As a collective, the three players make up what is known as the Easterns All Star Team. They each starred in several commercials both individually and together as a group that are very popular amongst Redskins fans, Easterns fans, and people of the DC, Maryland, and Virginia community. In this clip, Cousins tosses a football around while discussing the importance of growth and hard work as it pertains to his career. He was able to connect the dots and let the audience know that he too faces obstacles but he refuses to give up. The overall theme of the clip sent a clear message to people in the community because they too know the struggles that life brings but believe in the idea of working hard for what you want. Easterns sells cars to the hard working men and women in the DMV area.

Pay It Forward | Suprising Price George?s County Seniors

Community, Events

Easterns Automotive Group and Fox 5 DC set out to start 2018 with a bang! The two Pay It Forward partners recently came together to do some good in the community. They did so by surprising a group of seniors in Prince George?s County, Maryland. These seniors dedicate their time and energy by consistently coming to waterworks Zumba class at Sport Fit in Bowie, Maryland. It?s great to see that they are staying active and encouraged, despite their age. Clearly, the exercise along with having so much fun is what is keeping them young. The class is taught twice a week by Jewell Webb. She makes a conscience effort to keep the group motivated and encourages everyone to be positive. Webb has a unique prospective because she knows what is going on in all of her student?s lives. She sees various students going through the obstacles and challenges of life but still finding the time to give back and help others. Webb said that even she is inspired by her student?s selfless commitment to the community and their families.

Mouths dropped when Allison Seymour of Fox 5 DC walked in to the waterworks Zumba class with camera crews present alongside Joel Bassam, Director of Marketing for Easterns Automotive Group. The two teamed up to pay the January fees for all of the members so that they continue to stay motivated and strive to reach for their 2018 health and fitness goals. Everyone was thrilled and very appreciative of the generous deed.

If you know someone in the DC, Maryland, and Virginia area that goes above and beyond the call and is worthy of being recognized, Click here to nominate them.

Watch the video to see the way everything unfolded.

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Throwback Thursday Clip of the Week: Gilbert Gottfried is angry!

Easterns Automotive, Throwback Thursday,

We?re back with a brand new Throwback Thursday clip of the week. The star of this clip is American stand-up comedian, actor, and voice actor by the name of Gilbert Gottfried. Gottfried is most known for his sketches on Saturday Night Live (SNL) as well as his roles in several movies such as Problem Child 1 & 2, Aladdin, and Dr. Dolittle just to name a few. Gottfried took advantage of having a unique voice by doing voiceovers for cartoons, various television shows, and movies. Eastern Motors just knew that he would be a perfect fit to convey the message of their brand. Back in 2012, Easterns sought out Gottfried to star in this particular clip. Gottfried had an angry tone in the video due to him convincing people as to why they should buy from Easterns. He managed to point out nothing but facts when he spoke. It?s true, buying a 1 owner car from Easterns saves the customer 50% on average than buying a new car. Easterns Automotive Group has served the DC, Maryland, and Virginia communities for over 30 years now and has sold over 100,000 certified used vehicles. Easterns has every car that you can possibly imagine with 5 convenient locations in the DMV area with a 6th location coming in early 2018. Please click here to see both our locations and our current inventory.

6 Seconds with Ryan Kerrigan of the Washington Football Team

Washington Football Team

Ryan Kerrigan of the Washington Football Team recently came to the Eastern Motors headquarters in Sterling, Virginia to film a series of commercial spots. One great thing about Kerrigan is that he?s not going to associate himself with anything that he doesn?t believe in. He is very passionate about the Easterns brand and what it represents not only people of his caliber but also those in the community. This clip is just one of a series of commercials that include not only Kerrigan but also two of his teammates, Kirk Cousins and Josh Norman. This trio makes up what is known as the Easterns All-Star Team. Whenever Easterns can manage to get these guys together off the field, you can be sure there will be nothing but nonstop laughs and fun. We wanted to share this commercial first to get you all excited about the greatness that is to come. Remember, this is only the beginning ? Stay tuned for more!

Please visit www.easterns.com to find out why Easterns is the #1 car dealership choice for residents in the DMV (DC, Maryland, and Virginia).

Throwback Thursday Clip of the Week | Santana Moss challenges a Lamborghini to a race

Throwback Thursday, Washington Football Team,

Happy New Year to all! We wanted to kick off our first Throwback Thursday with someone very special by the name of Santana Moss. Moss had an incredible 10 year run playing for the Washington Redskins. Many would love to say that they made at least half of the impact that Moss on the team and the entire Redskins organization. Moss is the current host of Redskins Shop Talk on NBC Sports. He definitely stuck around way longer than his time in the league. Moss is now able to give his thoughts, opinion, and critique to current players of the Redskins as well as other NFL teams. It?s always great to hear the prospective of an actual player himself that knows the game and the feeling of being on top. This particular throwback video was shot back in 2007 during a time where you couldn’t go anywhere in the DMV (DC, Maryland, and Virginia) area where you couldn’t go anywhere without seeing someone wearing a Moss jersey. He was and still is beloved in the community by Redskins fans which is one of the reasons beyond just his awesome skills that Easterns wanted him to star in a commercial.
In this clip, Moss is seen going back and forth with a Lamborghini that is revving its engine. Moss starts to throw out his stats to basically let the Lamborghini know who’s boss. He made brief mention of having over 300 catches and over 4,700 yards. Of course these numbers aren’t accurate to date but they were back in 2007 when the commercial was filmed. The Lamborghini continued to rev its engine and rile Moss up. Moss then challenged the Lamborghini to a race by saying? Let’s see what you got!? He wasted no time taking off and was well in motion before the Lamborghini could get off the ground. There was no denying that Moss was one of the best in the league with his skill and his speed. An incredible talent!