Monthly Archives: September 2016

Easterns Jingle

Jingle

If you are from the DC, Maryland, and Virginia area than you most likely have heard the Easterns jingle at some point in your life. From television commercials to radio, Easterns Automotive Group has developed a huge following from their catchy jingle along with their infamous commercials and skits with celebrities, major athletes, and entertainers. This trend that was started by Easterns has been taken and flipped different ways by other brands, automotive companies, and businesses. It?s clear that Easterns impacted not only the DC metro area but also the world as a whole.

One of the most notable Easterns commercials is with Ray Lewis, Lavar Arrington, and Clinton Portis singing the jingle. This is the one that people still actively post and share via social media. There is a fascination that fans have with seeing their favorite macho NFL players singing such a humorous song. Some other notable guests Easterns got early on include Willis Mcgahee, DeAngelo Hall, and and Santana Moss. The Easterns roster goes on on and because so many NFL players found interest in wanting to participate. Carlos Rogers, Chris Cooley, and Antwaan Randle El are all former Washington Redskins now but have previously been apart of the ?Eastern Motors? movement. The list doesn?t stop there, Lavernaues Coles, Alfred Morris, and Brian Orakpo have also previously sang along to the infamous tune. The late Sean Taylor of the Redskins also had his fair share of Easterns fun during his time in the NFL. It?s a great way for fans to remember and honor the great person that he was. Today, Easterns has an All Star Team consisting of Kirk Cousins, Josh Norman, Ryan Kerrigan, and Jordan Reed, all current players of the Washington Redskins.

The NFL is not the only sports association to be associated with Easterns. Early on in his career, the company recruited Baltimore?s own, Carmelo Anthony. Bradley Beal of the Washington Wizards represented for the NBA and the DC metro area last year while staring in his very own Easterns jingle commercial. However, one commercial tends to stick out and that is the one of NHL hockey star, Alex Ovechkin. He is a pretty funny lighthearted guy so many people enjoyed his take on the Easterns jingle.

With the early success of the Easterns brand and overall popularity, the company thought it would be smart to keep the narrative the same but this time incorporate actors, comedians, and musicians. From a marketing standpoint, it is definitely smart to have something for each audience. One particular hilarious jingle commercial that stands out is the one including actor/comedian John Witherspoon, most known for his role on the hit show The Wayans Bros. Gilbert Gottfried and Kevin Pollak were two more guys that had a blast being a part of the jingle campaign. Another popular Easterns commercial was the one including
Fat Joe. He didn?t sing the jingle but he referenced his songs ?Make It Rain? and ?Lean Back? which were huge in pop culture at the time. Other notable Easterns guests include Harland Williams, Brandon Fobbs, and Guy Torre.

Here is the link to download the Easterns jingle. Take a stab at it and let us know what you come up with. Feel free to send us your version on social media @EasternMotors

 

Eastern Motors Song | Easterns Commercial

 

Fox 5 DC taps Easterns Automotive Group for Potholes & Bird Poop Segment

Events

If you drive on a daily basis than you know how annoying it is to hit a pothole unexpectedly. Joel Bassam, Director of Marketing at Easterns Automotive Group, recently caught up with Fox 5 DC to discuss the damages that potholes can cause to your vehicle. Potholes can knock the air out of your tires, mess up wheel balance, or even affect the wheel alignment. However, there are signs to look for to if your car has been damaged by a pothole. One of the most common things to look for is a change in ride. When a vehicle starts to drift or shake, there is a possibility that a pothole could be at fault. For safety purposes, it is very important to always check the tire thread on the tire tread on a vehicle.

Many of us just hop in the car and ride. However, it is very important to take the time to keep your vehicle in great cosmetic condition. One thing that can sometimes get in the way of that is bird poop. At times, it is easy to be lazy when we see bird poop. We don?t always act immediately and that is the wrong thing to do. It?s definitely better to act sooner than later to prevent long term paint damage to your vehicle.

Easterns Automotive Group ? A Better Business Bureau Accredited Business

Award

Easterns Automotive Group, founded by Robert Bassam, houses 6 used car dealerships throughout the DC, Maryland, and Virginia area. Easterns is easily one of the biggest names heard across the DC Metro area. This is because here at Easterns, we commit ourselves one hundred percent to customer service, honesty, and making all customers feel comfortable. Beyond that, Easterns has over 30 different lenders to accommodate the financial needs of any and all of our customers. It is a big deal to us that our customers feel important because they are. Being in business for over 25 years and selling over 100,000 certified used cars is no easy feat. Our key is treating everyone equal. We share the same community; therefore, we are one big family.

Easterns Automotive Group BBB Business Review
Being a BBB Accredited Business certainly doesn?t come over night. We make it a priority every day to handle any and all of our customers? needs that come our way. Here at Easterns, we encourage customers to write reviews based on their experience with us during their visit. We thoroughly enjoy reading and responding to our customers. Partnering with websites like Dealer Rater, Edmunds, and Cars.com has made it easy to communicate and connect with our customers directly. There is nothing like being able to chat answer questions or give feedback to our customers in a timely manner to better assist them. Majority of the feedback that comes in is positive. However, when a customer does have a concern or is unhappy for any reason; we waste no time in getting the situation handled directly and immediately.